THE SEX LIVES

OF COLLEGE GIRLS

Unique YouTube ads to promote  HBO’s Max  new show.

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We created four unique YouTube ads to promote and drive awareness and consideration for HBO’s new show, The Sex Lives of College Girls. 

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With a focus on reaching fans of premium/risqué comedy, fans of romantic comedies, and fans of young adult content, each ad celebrated the series’ distinctive boundary-pushing humor by taking viewers through awkward and hilarious moments in the show, through a How-to College concept and a Cringeworthy Moments concept with the four unique ads. The outcome in early testing has resulted in above average for consideration for all ads thus far, with more detailed results to come.