FROM APP

TO LIFE

An app full of possibilities

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The school halls, classrooms, and gyms are the place to see and be seen, especially at the beginning of a new school year. We want to spread confidence by encouraging viewers to imagine the fun possibilities of expressing themselves. And show them that the Nike App has their back for this new chapter.

New year. New drip. New you.

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We met the Nike team and the goal was clear: increasing app downloads from parents of Gen Z's by showing them all the things that make the Nike app the best place to go for Back to School.

 

The result? 21 celebratory video assets and images that drive action, raise excitement and implement best practices in an engaging, functional and clear way for viewers.