When people think about Telemundo, they think great fiction. But when it comes to the news, other networks come

to mind. We needed to get the audience’s attention, and do something disruptive to make viewers change their minds and remember us when they want to know what’s going on in the world.

 

We started the first ever campaign in which a newscast invites the audience to watch other news programs underlining the importance of having multiple points of view when it comes

to the news.