Google Employment Benefits Campaign

 

Usually, when we talk about company culture, we talk about a set of shared values, goals, attitudes, and practices that characterize an organization. At Google, this culture is defined by its employees. Their needs, likes, dislikes, and everything that makes them be their true selves.

​

With this creative approach, our goal is to highlight benefits from Google by linking them to the hobbies and interests people usually list on their resumes. 

Because Google doesn’t define its culture – you do.

​

This campaign was directed to women in the workforce looking for executive positions that balance their professional and personal needs. 4 hero videos that highlight different benefits offered to Googlers once they join the company together with social assets, HTML5 banners and print ads (Entrepreneur, Fortune, Forbes and The New York Times). The campaign was localized to 4 different markets: UK, Japan, Poland and Germany.