Launch Campaign
2024
ANDROID
GAME ON!
Play a game, reveal a feature.
We gamified the latest Android announcements! And invited Oscar Piastri and Lando Norris from the McLaren Formula 1 Team to play along.
We created six mini games, to be exact. Each aims to cover a different Android update, and showcase its benefits in a playful way.
My role
LAUNCH VIDEO
MINI GAMES
Games overview
Spam Alerts
Snatch Detection
Gemini on Android
Circle to Search
Private Spaces
Google Cast
AMPLIFICATION
Go to Market
Get revved up with Team McLaren
On go-live day, we released a teaser video starring Oscar & Lando across multiple channels, driving our audience to the Android Game On! landing page. McLaren amplified the video on their own social channels.
Social Push
Let the games continue!
To get our audience hyped up, we shared a series of short videos of Oscar & Lando playing Android Game On! We also gave our audience a way to spread the word themselves: If they complete the mini games, they can share their accomplishment on social and invite friends to test their own skills.
